Privacy Policy
Effective Date: July 1, 2026
Welcome to WLI Media (“WLI Media,” “we,” “our,” or “us”).
WLI Media is an independent digital media company dedicated to informing, inspiring, and connecting communities through local storytelling, sports coverage, lifestyle content, and commerce.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit any website owned or operated by WLI Media, including:
- We Like Indy (welikeindy.com)
- WLI Sports (welikeindysports.com)
- WLI Shop (wlishop.com)
By accessing or using any WLI Media website, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with our websites, we may collect the following information.
Information You Provide
You may voluntarily provide information when you:
- Subscribe to our newsletter
- Contact us through a form
- Submit an event, story, recommendation, or news tip
- Participate in surveys or promotions
- Purchase products or services offered through WLI Media websites, where applicable
- Apply for partnerships, sponsorships, or collaborations
This information may include:
- Name
- Email address
- Phone number (if provided)
- Company or organization
- Billing and shipping information (where applicable)
- Messages, comments, or other information you voluntarily submit
Information Collected Automatically
When you visit our websites, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on pages
- Referral website
- General geographic location
- Cookies and similar technologies
This information helps us understand how visitors use our websites and improve the overall user experience.
2. How We Use Your Information
We use the information we collect to:
- Provide and improve our websites
- Respond to inquiries
- Send newsletters and updates
- Process purchases (where applicable)
- Fulfill orders
- Improve customer service
- Personalize content
- Analyze website traffic
- Detect fraud or security issues
- Comply with legal obligations
3. Newsletter Communications
If you subscribe to any WLI Media newsletter, we may send you:
- Local news
- Sports news
- Event updates
- Community stories
- Travel recommendations
- Product announcements
- Promotional offers
- Company updates
You may unsubscribe at any time by clicking the unsubscribe link included in every email.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Keep our websites functioning properly
- Remember your preferences
- Improve website performance
- Measure visitor activity
- Understand audience behavior
- Support marketing and advertising efforts
Additional information can be found in our Cookie Policy.
5. Analytics
We may use analytics services, including Google Analytics, to better understand how visitors interact with our websites.
Analytics tools collect anonymous usage information that helps us improve our content and user experience.
Google Analytics may collect information such as:
- Pages visited
- Device type
- Browser information
- Approximate location
- Time spent on pages
You can learn more about Google’s privacy practices by visiting Google’s Privacy Policy.
6. Advertising & Marketing
WLI Media may use advertising and marketing platforms, including services provided by Google, Meta, and other trusted advertising partners.
These services may use cookies or similar technologies to:
- Measure advertising performance
- Show relevant advertisements
- Improve audience targeting
- Understand campaign effectiveness
These providers operate under their own privacy policies.
7. Artificial Intelligence (AI)
WLI Media may use Artificial Intelligence (“AI”) tools to improve our editorial, creative, customer service, and operational workflows.
AI technologies may assist with:
- Drafting content
- Editing
- Translation
- Summarization
- Image generation
- Customer support
- Internal productivity
We do not use AI to make automated decisions that produce legal or similarly significant effects regarding our users.
Our editorial team reviews AI-assisted content before publication.
Additional information is available in our AI Transparency page.
8. Online Purchases
If products, event tickets, subscriptions, or other services become available through any WLI Media website, additional information may be collected to process those transactions.
This may include:
- Billing address
- Shipping address (where applicable)
- Payment information
- Purchase history
Payment transactions are processed securely by trusted third-party payment providers.
WLI Media does not store complete credit card information on its servers.
9. Third-Party Services
Our websites may integrate services provided by third parties, including:
- Email marketing platforms
- Payment processors
- Analytics providers
- Social media platforms
- Embedded content
- Maps
- Video players
These providers operate under their own privacy policies.
10. Information Sharing
We do not sell your personal information.
We may share information only when necessary with trusted service providers that help us operate our business, including:
- Payment processors
- Shipping providers
- Email marketing services
- Website hosting providers
- Analytics providers
We may also disclose information if required by law.
11. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information.
However, no website or electronic transmission can be guaranteed to be completely secure.
12. Data Retention
We retain personal information only as long as necessary to:
- Provide our services
- Complete transactions
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
13. Your Privacy Rights
Depending on your location, you may have the right to:
- Access your personal information
- Request corrections
- Request deletion
- Withdraw consent where applicable
- Opt out of marketing communications
To exercise these rights, please contact us using the information below.
14. Children’s Privacy
Our websites are not directed toward children under the age of 13.
We do not knowingly collect personal information from children.
If we learn that personal information from a child has been collected, we will delete it promptly.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
The updated version will be posted on this page with a revised Effective Date.
Continued use of our websites constitutes acceptance of the updated Privacy Policy.
16. Contact Us
If you have questions regarding this Privacy Policy or your personal information, please contact us.
WLI Media
Email: [email protected]
Website: welikeindysports.com
